“It Means More to Us”: five simple words that define the unique and special culture that Hunneman represents.

A phrase that has been synonymous with our company since we relaunched with a new brand 5 years ago. Recently, we began the conversation of what “It” actually is and the different meanings it embodies for our clients, our employees, and overall culture of the firm.

The phrase "It Means More to Us" started as a way to distinguish Hunneman from our competitors. For the past 93 years, as an independently owned and operated firm, we've understood that “It” had to—and still has to—mean something greater. We don't view business opportunities as mere transactions; we see them as chances to demonstrate our individual passion for success. That passion, that drive, is what “It” stands for.

Over time, "It Means More to Us" evolved beyond a slogan—it became a mantra that shapes our firm both internally and externally. It took on a life of its own, defining our culture. It has played a crucial role in attracting, retaining, and recruiting employees. It has guided our philanthropic efforts within the community. It has contributed to the success of our clients. Most importantly, it reminds us that every voice at Hunneman is heard, fostering engagement across all levels of the company.